In today’s modern society, consumers flock online to find relevant information about the products and services they are interested in consuming. For many, consumers immediately go online to a company’s site before researching other sites about the product or service the company is offering. That is why an updated website is key, not only in acquiring new customers but in retaining customers as well. Today, we will talk about a few ways you can update your business’s website and how your company will get noticed by doing so.
Plain Text is Boring, Add Rich Media Content
Do you remember a time when websites consisted of just plain text that resembled essay-like formatting on a computer screen? Back then, you may get lucky and see real-life blurry photos and maybe a few colorful banners. Today, however, online sites are now designed as an experience, rather than just an online essay, for consumers. So if you haven’t updated your company’s online site yet, you may be losing relevance in today’s highly competitive market.
How do you update your site? Begin by adding rich media content like videos, photos, and interactive graphics. Adding media content to your website gives your customers the ability to immerse themselves in your online site while allowing your business to gain presence while doing so. The most popular way to add rich media is by using a WYSIWYG editor, these editors make it possible for users to see in real time how the website will look and feel once published, and eliminates the need for expensive webdesigners every time some information needs to be changed.
You have the option to hire a professional web design company to update your business’s website. Web design professionals will have in-depth knowledge of current consumer trends, which allows them to create an immersive online site for your company while gaining attention along the way.
E-Commerce
As mentioned, sites are now experiences for consumers, which leads us to convenience. One of the most important aspects of updating your company’s website would be incorporating e-commerce, the ability to conduct transactions electronically. In this fast-paced world, consumers are likely to look for company’s that provide a seamless and secure way to pay for products and services online.
For instance, let’s say that you own a pizza establishment in NYC. Your restaurant is known throughout the neighborhood as the go-to mom and pop store for pizza. However, you have recently noticed that your patrons are showing signs of frustration from waiting in line at your restaurant to order and pay. You are worried that they may go somewhere else because of it, but you also want to expand by also offering a takeout or delivery service.
Enter e-commerce where you can incorporate online payment options for your customers. I guarantee that they will appreciate you updating your company’s online site by adding this functionality. As previously mentioned, if you feel intimidated in doing this yourself, consider hiring professionals to web design for e-commerce in NYC. Choosing professionals to update the design of your website will ensure your company reaches a wider audience.
Feedback and Customer Service
One of the best ways to gain new customers is through the retention of your current customers. In this day and age, word of mouth travels quickly with the click of a button or a swipe of the finger on our mobile devices. So, it is even more critical today to listen to your customers while also providing exceptional customer service.
Consider adding avenues for your customers to be able to interact with your company. Make sure your business is on social media. Create a Facebook page, set up a Twitter account, and make an Instagram for your business. Then add your social media accounts to your website, so customers have a place to like your business and leave feedback or a comment. Through this valuable information, you may find that also adding an on-demand contact channel like live-chat is a welcome functionality amongst many consumers today.
These are only a few ways that you can update your company’s site. By doing so, you will increase your market presence, which in turn will increase revenue while also retaining your current customers.
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