Whether it’s creating your new website or making changes to it, here are the 5 basic steps:
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Strategic planning: identifying the needs of your organization
Conception: establishment of concrete parameters leading to the writing of the production booklet
Production: technical and artistic realization
Put on line: deployment, launch and promotion
Exploitation: measurement of results, maintenance and optimization
Strategic planning is the time to ask questions and find the answers. By examining your needs and defining your goals, you can also make sure that your entire organization supports the project and plans to invest the time and money required.
- What are your goals?
- What is the role of your website? Sale? Serve? Inform?
- How does your site fit into your company’s overall strategy?
- Have you identified the users who will visit your site? Do you know how to attract them?
- Is your site relevant to your users? Does it meet their needs? Which?
- Your site needs to be enriched with what type of content?
- What is your budget to carry out the project?
- What is the expected return on your investment?
The strategic planning stage ends with the writing of the specifications for your Web project. This document describes precisely the needs that the solution sought must meet and allows suppliers to establish a production assessment. Based on the specifications, the work team will develop and validate the concept, appearance and functionality of your site before starting production.
The design stage is when the original ideas come together to determine what to say and how to say it. Creative input must remain consistent with the strategy and must always be approved by the production team.
Structuring the tree structure: Create a general tree to find the content requirements and get a high-level visual representation of the site.
Classify contents: Take inventory of contents and determine which sections or divisions of your site they are intended for.
Write the synopsis and list the required functions: Create a document stating everything the site needs to do for your visitors.
Mount functional models (in “wire”) : Identify all that must contain the main screens (skeleton content) from which your users will be invited to browse your site.
Establish standards: Set the graphical standards, structure the database and list the chosen keywords.
Determine a production schedule: Set the major dates and deadlines to mark the monitoring of the production of the project.
The production stage allows realizing the concepts developed in the specifications.
Obtain content: Group all existing multimedia content that will be used in the site. Write or adapt the intended content by adapting it for the Web and following strategic recommendations regarding keywords and their layout.
Design interfaces: Create the models that will become the final interface of the site.
Programming: Make sure to choose an open programming language that many programmers know.
Quality Assurance: List bugs and validate planned features.
Respect of the production schedule: The stages of a Web project are interrelated. Any delay in the chain has an immediate impact on the delivery of the next step.
Last checks before uploading. You must ensure that what is posted is consistent with what has been validated. Be aware that minor fixes can still be made after launch.
It is important to give good visibility to your site. Book it a big launch; it’s your new branch! In addition to the traditional means surrounding this launch (public relations, communication, promotion and marketing), there are a lot of means available on the Web to make known the existence of your site and create a significant traffic quality:
- Email newsletter: announce the launch in your newsletter
- Virtual Public Relations: contact influencers, bloggers, forums, etc.
- Registration in directories and search engines
- Advertising Banner Campaigns
- Keywords purchases.
Operation of the website
The culminating step: the exploitation of your website. It’s not like a booklet: once the work is done, keep the site up to date and determine who will do it. The nominee will measure the results against the objectives of departure to evaluate the project in a meaningful way.
It takes 2-6 months to start interpreting the statistics. You can then compare your marketing actions to each other in light of the traffic generated on your site.
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Article by web design company Pondicherry. Graphikpro