If you have an online business, you are most likely to understand the importance of social media marketing. Who would not want to leverage the benefits of social media marketing when it helps in 

  • Boosting customer engagement, 
  • Increasing ROI
  • Product discovery
  • Drives sales

With time the online market is growing and not utilizing social media platforms for marketing means missing out on a large number of benefits like the ones discussed above. 

“Change is inevitable but not difficult to embrace!”

 When it comes to social media advertising, modifying your tactics with the changing trend ensures that you are in the competition. But if you are less attentive and following the same approach for every campaign, you will find your brand losing its online presence.

2019 was indeed an amazing year for brands and we want to make sure that you do not miss out on opportunities in the coming year. Based on our research and analysis, we have come up with five key social media advertising tips to improve your approach in 2020.

  • Trying to Increase the Budget

Yes, you read it right. It might sound nasty at the back of your mind but you cannot avoid it. Social media channels such as Facebook, Instagram, Twitter, LinkedIn and more are becoming highly competitive in terms of marketing. 

With every successful campaign, the rising budget has become a bitter reality. Therefore, in 2020, in order to be competitive, you need to increase your budget. And because of this, we do not mean that you should spend mindlessly on every ad campaign. The more dollars you spend on the right campaign, the more data you receive about your customers and the less time is required for optimization. Hence, less waiting time is required for realizing positive ROI.

  • Create Video Oriented Content

Did you know marketers utilizing videos in their posts experience growth in revenue approximately 49% faster than others?

Using videos in your posts on different social media channels supercharges your brand marketing strategies. People find videos more explanatory, fun and interesting as compared to any other media. In fact, it is noticed that people take the desired actions immediately after watching the video.

So, how can you grow your business with the help of social media video marketing tips?

  • Share short, to-the-point and value-oriented videos. This will help your brand attract the right audience, spread brand awareness, and improve organic reach.
  • Try uploading videos with native content.  Native videos perform 10x better on Facebook and Instagram. 
  • Always make the first 10 seconds of your video count.
  • Tell a story rather than just doing the promotion of your product or services.
  • Use funny behind-the-scenes footage to entertain your audience.
  • Increase Your Familiarity with Pixels

Today, all the social media platforms that offer advertising facilities have pixels for campaigns. A pixel is a small snippet of code that allows you to gather valuable information related to your audience. In short, it tracks the behavior of your visitors.  This information helps in sending the most relevant ads to your audience.

Experts say that Facebook pixel has delivered great results and therefore must be used with every campaign. 

  • Use Chatbots

Facebook bot allows brands to communicate directly with potential customers, thereby abridging any digital gap. As of now, there are over three lac chatbots live on Facebook Messenger. Also, it has been seen that approximately 56% of people prefer messaging a brand rather than calling it for resolving issues or shooting queries about their products.

Chatbots help in offering a better customer experience by offering 24/7 customer support. This increases people’s interest in your products by offering a seamless cross-platform experience. Offer your users a personalized marketing experience without even having to hire a huge team of chatbots in the coming year.

  • Utilize AR and VR

Implementing AR and VR in social media marketing generates a tremendous opportunity to engage customers and create memorable experiences. With the help of Virtual Reality, brands can bring life to a faraway event or simulated environment. And with the help of Augmented Reality, you can add your creative imagination to real-life experiences. 

  • Learn from Your Analytics

Coming up with the best content on social media regularly is just as important to keep your brand alive amongst your audience. To beat the competition you need to keep track of marketing strategies and their performance. Devising effective social media strategies requires diligent evaluation and analysis of social media analytics. This analytics helps in making smarter decisions with data-driven customer insights. 

  • Get Ready to Beat Your Competitors in 2020!

As the year-end is approaching, every brand is gearing up its strategies to become their audience’s favorite. Don’t sit back thinking you have lost the game. You can always start from where you are. Follow the above tips to improvise your social media marketing strategy and emerge as a popular brand the next year.

Author Bio

Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.

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