It can take between five and seven impressions before consumers become aware of your brand. Meanwhile, it only takes 10 seconds for them to decide whether or not to trust your brand. With a strong brand awareness campaign, you can make the most of those first 10 seconds.
Otherwise, you might end up going customers you’ll never win back.
Here are six tips that can help your small business stand out from the crowd. With these tips, you can develop brand awareness, brand recognition, and brand trust. Once consumers trust you, that trust could become loyalty.
Developing an audience of loyal customers will help you retain repeat business. Then, you can boost your ROI and grow!
Keep reading for the six steps you need to take to get your small business noticed.
- Know Your Audience
Before you can develop a strong small business brand awareness campaign, you need to know more about your audience. Once you know who your customers are, you’ll have an easier time reaching them. Otherwise, you might create a campaign that fails to connect with your customers.
Who are your ideal customers? What problems are they facing? How does your product or service provide them with a solution?
Are you targeting a broad audience or a small niche? If you have a larger audience, segment customers into buyer personas. Using buyer personas will help you develop a personalized approach with each audience group.
You can segment your audience based on demographics like age, gender, or location. You can also use audience research to determine their buying behaviors and interests.
About 82% of consumers feel better about a brand after reading customized content. Creating eye-catching, helpful content will help you boost brand visibility. In addition to helping you attract more customers, it can also help you convey your brand values.
Another 61% of people are more likely to buy from companies that deliver unique content. By researching your audience, you can determine what content they already want and need.
Visual Components
Getting seen isn’t enough. You also need to make sure people can recognize and remember your brand. The best way to strengthen brand recognition is to maintain a consistent brand.
Keeping your brand consistent across all marketing channels can increase revenue by up to 23%. A signature color can improve brand recognition by up to 80%. If you want to build brand awareness, you need to develop a visual brand that stands out from the rest.
First, look at what your competitors are doing. Copying your competitors won’t help you stand out. Instead, think of ways to differentiate yourself.
Use visual components like your color palette, font, logo, and imagery style to stand out from the crowd. An eye-catching, interesting visual brand can help you attract more customers. As a result, you’ll generate brand awareness and recognition with your brand.
Once you develop your visual brand, keep consistent! Use the same style across all your marketing efforts. That includes your website, social media profiles and posts, advertising, and email marketing.
You can use a style guide to make sure your entire marketing team is on the same page.
- Attract with SEO
Once you determine your target audience, it’s time to start creating content. You can use different forms of content such as:
- Blog posts
- Videos
- Infographics
- Polls
- Quizzes
- eBooks
Try telling a story about your small business through your content. Storytelling can help you form an emotional connection with customers. By humanizing your brand, you give consumers a reason to notice and care about your company.
It also adds a little authenticity to your brand.
Once you start creating content, use search engine optimization (SEO) to ensure people notice you online. SEO helps your website content rank higher on search engines like Google. The higher you rank, the more people will see you.
About 93% of online activity begins on a search engine. Unfortunately, 75% of searchers don’t look beyond the first page of results. If you’re not on the first page, you’re not getting seen!
SEO marketing can help you attract more traffic to your website. As people visit your site and read your content, they’ll become more aware of who you are and what you do.
- Stay Social
Once you start creating content, share it! For example, you can use social media marketing to create a following of customers. Social sharing can also help improve your SEO ranking.
A higher ranking will boost brand awareness, credibility, and traffic to your site.
As people comment on your posts, respond back! Let them know you’re listening and eager to help. Interacting with potential customers can help you get more clients and boost brand awareness.
- Utilize Automation
You can’t devote every second of your day to marketing. To boost brand awareness for your small business, consider using automation. You can automate some of your processes to encourage customers through the sales funnel.
You can also add chatbots to your website. Chatbots can improve your customer service by answering customer questions when you’re not available.
When your customers are happy, they’re more likely to remember you.
- Focus on Your Value
What unique value can you offer customers? Focusing on your unique value proposition will help you stand apart from your competitors. Think about why consumers should choose you over anyone else in the industry.
Understanding your core values can also help you maintain a consistent brand.
- Get Remarketing
Remember, the more often people see your brand, the more awareness you’ll generate. You can use a pay-per-click (PPC) advertising campaign to generate brand awareness. With PPC, you can create ads that will appear on search engines, social media, and other websites.
Remarketing allows you to reappear in front of previous website visitors. With remarketing, you have a second chance to turn visitors into sales. In addition to building awareness for your small business, remarketing can also help improve your ROI!
Don’t forget to develop a mobile marketing strategy for your PPC campaigns. Here’s what to avoid when developing your mobile strategy.
Small Business Brand Awareness: 6 Tips to Help Your Brand Stand Out
Don’t fade into the crowd. Instead, help your small business stand out. With these six tips, you can get your business noticed, acquire site traffic, and help more customers!
Ready to set your small business up for success? Take action! Explore our resources today for more helpful tips!
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