The world is constantly changing and it’s about time we embrace it and put it to our use for an even better tomorrow. With all these fascinating new updates around us, websites and online designs are also evolving rapidly. Each year, we get to see something new out of which some ideas and concepts really sweep us off our feet! With that, what you need to expect is a shift in user patterns as it’s a rather simultaneous process.
If you want new traffic to be redirected to your website, or simply be sure old customers will visit your site again – you must ensure the best shopping experience, and consistently reevaluate and update your designs to stay in the league.
While trends are changing on the daily, we must keep up with them to avoid losing customers as in return we might lose their loyalty! In order to do so, here are some amazing ecommerce web design trends you should be following in 2020:
1. Responsive Web Design
The importance of this to be on this list cannot possibly be stressed enough to prove just how necessary this is in today’s day. We are surrounded by nothing but a collection of various digital tools and technologies daily, which means a responsive design is the utmost essential characteristic your website must have for the best user experience.
In today’s day, according to reports over 50% of the ecommerce income worldwide is processed through mobile and 40% transactions can only be done on mobile devices. With Covid-19 and the rate at which online shopping is increasing as customers opt for more convenient options.
Hence, simply adding creative elements to your web page isn’t the best idea if they are unresponsive and don’t attract more customers.
2. Dark Mode
Google first introduced Dark mode in 2019. Today, Google Chrome, YouTube, Twitter, WhatsApp, and many more websites are giving into the trend. Usually certain apps have a trigger that is activated at night in a low-light environment so that it doesn’t put any strain on your eyes.
Thus, it is absolutely essential for your website to be fully functional in dark mode. Many websites have integrated dark mode into their websites without testing its usage across other devices and that makes them miss out on possible errors.
3. Smarter AI Chatbots
Chatbots have been an addition to websites since quite some time now. They aren’t new to us but the evolution that hit us back in 2019 is!
In 2020, the all-new chatbots are advanced to the level that they are almost unrecognizable compared to their predecessors. These chatbots have the tendency to accomplish a lot more than they’re supposed to do – and in this case, helping shoppers in making the right purchasing decisions.
Although their features have advanced massively, the benefits remain rather the same. Like, virtual inexpensive sales assistants available at your service 24/7 to cater to your online shopping needs with a hint of that brick-and-mortar convenience. What’s new is how effective and efficient they are now.
4. Motion in Product Images
Without a doubt, 2020 has been all about the visuals, and not just the simplistic kind, the more advanced- blow your mind kind of visuals. This starts with motion design – which exhibits more dynamic and less static imagery. It’s all about the videos, cinema graphs, animations, and micro interactions.
In the past, these design elements were used rather sparsely, but now it has become common in ecommerce sites to grab the attention of their consumers. As far as practical advantages are concerned, motion happens to be the best way for showcasing products with realism. Shoppers get a better sense of what their product is like in real life. As a result, this increases conversions and decreases returns by providing them with more information about each product.
5. Interactive Product Visuals
Similar to motion design, we have been blessed with the greatest advantage technology has to bring us – Advanced interactive visual designs like 3D imaging, VR and AR. Technology of this kind helps shoppers better understand what their product is like and what they should expect of it.
This gives shoppers an extra control over viewing options by allowing them to be able to practically place them in their homes to get a grasp over it in reality.
6. Shoppable Social Media Posts
Social media platforms in 2020 have made it easier to sell products directly through the posts. If you can seal the deal with a customer to ensure they make a transaction without stepping away from their favorite social media platform, then congratulations – you have succeeded at the golden rule of UX which is to make sure your customers have as little work to do as possible.
Selling directly onto a social media platform like Instagram or Snapchat can be beneficial because they are visual mediums and are ideal for online shopping. And as we’ve seen a lot lately, most of the channels are implementing features to accommodate ecommerce stores in the best way possible.
What makes this so perfect is; while your sales have gotten the boost they need, advertising these posts to your website will also bring in loyal customers to follow you on all your social media pages.
Whether you own a website and need to touch up a bit, or are in the process of developing one – these trends are something you definitely should include in your ecommerce store. As much as 2020 has in store for us so far, these trends are worth a shot and are pretty much all you need to become a trendsetter!
The article has been contributed by Asad Ali. He is currently working in the Web Design Sharjah market.