If you have a passion for writing books and want them to reach as many people as they can be then the first thing you need is a good marketing strategy. It is no brainer to understand the fact that most self-published authors do not get their books to reach the masses. Both books and eBooks fail to be marketed and promoted properly, will not get their rightful place, and fail to reach a good amount of audience.
Boost The Selling Of Your Publication Using These 10 Book Marketing Ideas
- Focus On Your Book Flyer
To market your book online and offline, the most important thing is the flyer of your book. The book release flyer will be the first thing that a book reader notices. You have to design this book flyer in such a way that it will tell the reader about your book in a very little number of words. Many online tools will help to design a book release flyer. PhotoADKing is the best tool to make a flyer for your book.
- Create Blogs And Website For Your Book
This is very important to have. A good number of blogs and a website solely for your book is a great marketing technique to start with. It will help you to create a strong base for your potential reader even before the release of your book. Use this website and blogs to create a buzz as the launch date approaches.
- Increase Your Online Presence To Market Your Book
Increasing your online presence will increase the amount of your potential audience. Increasing your online presence can be accomplished in several ways. Write an article about your book and its topic on a popular website that receives a lot of traffic.
- Use Social Media To Promote Your Book
Social media should always be the first option when it comes to market almost everything. Set up a page on Facebook and an account on Instagram and Twitter. Use these pages and accounts to give regular updates for your books before their release. You can also use these pages and accounts for book promotion even after the release of your books. Share links to buy books on these social media accounts.
- Write An Exciting Book Blurb
Book blurb is a short promotional piece of about 100-15 words. This short promotional content appears published at the backside of your book. If your book is sold on online shopping sites then this book blurb works as a rank booster. Using an exciting book blurb, you can easily make your customer buy your book.
- Maximize Distribution Channels
Amazon is the biggest book retailer when it comes to digitally sell books. Kindle Direct Publishing (KDP) is a self-publishing service company that will publish your eBook. CreateSpace is a self-publishing service company for print books. Use amazon KDP, apple’s iBook, Barnes, Noble’s Nook, and Kobo for your distribution plan. It will cover almost 97 percent of the distribution channel for your book.
- Book Price VS Sales
Book price and an available discount is a very important part for a customer when they buy books. Anything that is between $1.99 to $9.99 is considered a good price. You could also make your first book free to create a customer base for your writings as well.
- Use Influencer Marketing
Influencers on the internet have a great potential to market your brand. A single tweet, post, or a small advertisement in a youtube video can boost your bookselling in no time. The best way to market using influencers is to create a great mock-up video for your book and pay the influencers to advertise it for you. You can choose the frequency of posts or tweets as per your budget.
- Talk To A Top Book Reviewer
A positive and detailed book review by a known book reviewer is a very good marketing technique. Pick a book reviewer which is accessible and familiar with the genre of your book. It will improve the outreach of your book and create a buzz around the book-reading audience. Once the book reviewer gives a positive review then share this review on your website and social media accounts.
- Join Goodreads Author Program
Goodreads is a very popular website where authors and readers come together. It is the best website for book recommendations. Join GoodReads and promote your book there. Its Goodreads author program helps the new author to reach their new audience. Promoting your books on Goodreads will help you to even get the reviews of your customer. It will improve your future books.
These are the top 10 tips that anybody can follow to market their self-published book. Using these tips one can spread their word to thousands of their potential customers.